BHAG stands for Big, Hairy, Audacious Goals. It is a framework used by companies to design long-term aspirational goals, as guided by the company's core values and purposes. It can also be used to set and articulate your personal goals.

🔖 Table of contents

💡 About the framework

How do people achieve big things? Somewhere down the line, they have probably set an audacious goal that felt as if they'd never achieve it. BHAG framework aims to set goals in a meaningful way, so that they are aspirational, but at the same time, don't become a random statement or a number disconnected from what's feasible. Once you have the BHAG, it becomes your North star and makes it very easy to prioritize. You only need to ask "Will this get me closer to my BHAG?”.

✂️ How to use it?

1. Choose a goal that scares you

Think about a goal that is audacious. Setting bold goals forces you to take dramatic measures and shifts your mind to think about stimulating progress at all times.

2. Choose a goal that you might not achieve

Why would you set a goal that's out of your reach? As cheesy as it sounds - shoot for the stars, if you miss, you land on the moon. Setting goals you might not achieve extends your current capabilities.

3. Choose a goal that's measurable

Your goal must be measurable, otherwise it's not very helpful.

🌊 Example

  • “Enable human exploration and settlement of Mars” (SpaceX)
  • "Organize the world's information" (Google)
  • "Make it easy to do business anywhere" (Alibaba Group)
  • "Accelerate the world's transition to sustainable energy" (Tesla)

📚 Additional reading resources